Cinema Advertising is one of the most fascinating new age marketing options. Cinema advertising rates are one of the lowest among non-mass media. While Cinema Advertising has been in place for almost 30 years in history of cinema advertising in India, it is the recent last few years when Cinema Advertising in India has become popular among the advertisers. Theatre advertising is popular not only among large advertisers but small budget advertisers as well. The popular cinema chains in multiplex cinema advertising are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas. Single screen theatre advertising is a great vehicle to advertise in rural markets in India. Through advertising in cinema brands can reach out to media dark places where other media vehicles do not reach. More than 8000 Cinema screens have shared their advertising rate card with us. Cinema advertising rate depends on the location of the theatre, seating capacity of the cinema and the brand. Single Screen Theatre advertising rate is normally cheaper than Multiplex Cinema advertising rate. Cinema ads can be placed either on the screen or in cinema complexes. The later form of cinema advertising is also termed as Offline Cinema advertising. The popular Cinema Advertising media options are slide on the screens, videos on the screens and cinema branding in the cinema complex.
Rates for advertising Cinema theatres depends on the kind of cinema screen, number of seats, cinema location and the cinema brand. Cinema advertising cost for Multiplex cinema advertising is normally higher than that for single screens.
Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval.