Outdoor Advertising is effective for mass targeting. Hoarding Advertising is regularly linked with a top brand representation. Out-of-home Advertising is one of the least interfering medium of advertising. Out-of-home advertising is primarily focused on marketing to consumers when they are on the go in public places, in transit, waiting when they are in specific commercial locations.
Outdoor advertising is also called Out-of-home advertising or OOH advertising. Outdoor advertising services include Railway Boards, Railway Panels, Mobile Sign Truck, Bus Panel, Advertising Kiosks, Traffic Booth advertising, Vinyl and Toll Naka advertising. Billboard advertising is a traditional OOH advertising type. Hoarding advertising is the most popular of the outdoor advertising options. Traditional roadside billboards remain the major form of OOH advertising since last many years but in recent years there has been noteworthy growth in digital OOH or digital billboards. Transit advertising is placed on anything which moves such as buses advertising, rickshaw advertising, canter advertising, Mobile Van Advertising, tricycle advertising or cycle advertising. Transit advertising also includes fixed static and electronic advertising at train station, bus stations and on the platforms. Airport advertising helps businesses address an audience while travelling.
Outdoor Media is called out-of- advertising or OOH media. Out-of-home media is advertising that reaches the consumers while they are outside their homes. There are many other types of outdoor advertising which include airport displays, bus shelter displays or bus stop advertising, double-sided panels and mall displays. With help of fascinating creative, outdoor advertising can prove to be a welcome distraction to commuters.
Outdoor Advertising is one of the most popular options among the brands for advertising in India. Last year, the Outdoor Advertising market grew by 6.23% in India and currently, stands at INR 3120 Crore. This year, the ad spending in Outdoor Advertising is expected to increase by 15%. The amount of expenditure remains high from popular industries like retail, telecom, real estate and the government and political parties. In recent years, a number of start-ups too have tried to enCASH the popularity of the outdoor hoardings.